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Category Archives:Web Design

SEO- The Never-Ending Battle

One challenge about SEO optimization is understanding that it is an ongoing process. It is not enough to have keywords embedded into a site’s webpage. Images need to contain ALT tags. A meta description must be present on a page. XML files must be updated as often as a site posts new content. A site’s load performance is another factor into a business’ SEO ranking. The mobile readiness of a website contributes into SEO.

In the article titled “The 3 Biggest Small Business SEO Challenges & How to Overcome Them”, the writer point out that SEO is not a one and done action. The article also discusses that good SEO doesn’t mean instant profits. SEO is one part in effective online marketing and is an ongoing process. Thus, a web developer should be conscious of site coding and how it affects a domain’s SEO ranking. This includes adding new content and optimizing a site’s performance on a regular basis.

Reference:

Kemick, Donny. “The 3 Biggest Small Business SEO Challenges & How to Overcome Them.” Inbound Marketing Agency and B2B Lead Generation Improvement, Protocol 80, Inc., 21 Oct. 2016, www.protocol80.com/blog/the-3-biggest-small-business-seo-challenges-how-to-overcome-them.

KISS my WP

This term I’m taking a WordPress class. I’ve been using WordPress since 2009 so I went into the class thinking this would be an easy A. Because I’m a punk, I thought I’d go nuts with my final. I mean… really start showcasing what WP can do. I even added my mod of the Hello Dolly plugin. I figured this would demonstrate that I’m a WP god. Then I received my first critique of the site…

  1. You need to set the home page to a static page rather than your activity stream – it’s confusing to your site visitors to see that on the home page.
  2. I’m not sure what benefit the Hello Nacho plugin provides to your site? And I wasn’t able to see where it is on the back end, or what it does.

My teacher is right. The site is hard to read. In my attempt to be artsy with my site created some confusion. I have an assignment and I was arrogant. My take away is that I need to remember the first rule of design… Keep It Simple, Stupid. Sometimes customers don’t know what they want. Sometimes customers do know exactly what they want… a WordPress site. Nothing fancy or complex. Keep it simple. Stick to what the customer wants. I learned the K.I.S.S. concept in graphic design, so I should carry that thought process in web design… Keep It Simple, Stupid.

I got a 90 in the assignment when, with my skills, I should have received a 100. Oh well… lesson learned.

No Auto Videos

I am not sure why site owners do this but having videos autorun is very annoying. I believe this detracts from a user’s experience with a website if they must take time to stop a video. I do not believe I am alone in being annoyed by this. Here are a few links that state how to stop autorun videos-

https://www.theverge.com/2017/9/15/16311310/google-chrome-autoplay-videos-january

https://www.consumerreports.org/internet/how-to-stop-videos-from-autoplaying/

https://www.nytimes.com/2017/03/20/technology/personaltech/stopping-video-autoplay-on-google-chrome.html

User Experience (or UX) will make or break a website. The only reason I could think why a site would want auto videos would be to inflate their video view statistics… which is then a false impression.

Please, site owners, do not allow videos to autoplay. It is not good UX.

Why Purple?

Floral Pattern Background

Purple? That is an odd color for a dude. It’s a color is sort of a play on my last name, King. Historically purple was the color for royalty. According to Bourncreative.com, purple can also represent

meanings of wealth, extravagance, creativity, wisdom, dignity, grandeur, devotion, peace, pride, mystery, independence, and magic.

I aspire to be creative and to have wisdom. I enjoy being independent and devoted. Plus, purple is my wife’s favorite color. This is the color I’ve chosen for my personal branding.

-Illya