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Category Archives:UX

SEO- The Never-Ending Battle

Browser Edit

One challenge about SEO optimization is understanding that it is an ongoing process. It is not enough to have keywords embedded into a site’s webpage. Images need to contain ALT tags. A meta description must be present on a page. XML files must be updated as often as a site posts new content. A site’s load performance is another factor into a business’ SEO ranking. The mobile readiness of a website contributes into SEO.

In the article titled “The 3 Biggest Small Business SEO Challenges & How to Overcome Them”, the writer point out that SEO is not a one and done action. The article also discusses that good SEO doesn’t mean instant profits. SEO is one part in effective online marketing and is an ongoing process. Thus, a web developer should be conscious of site coding and how it affects a domain’s SEO ranking. This includes adding new content and optimizing a site’s performance on a regular basis.

Reference:

Kemick, Donny. “The 3 Biggest Small Business SEO Challenges & How to Overcome Them.” Inbound Marketing Agency and B2B Lead Generation Improvement, Protocol 80, Inc., 21 Oct. 2016, www.protocol80.com/blog/the-3-biggest-small-business-seo-challenges-how-to-overcome-them.

No Auto Videos

YouTube Screenshot

I am not sure why site owners do this but having videos autorun is very annoying. I believe this detracts from a user’s experience with a website if they must take time to stop a video. I do not believe I am alone in being annoyed by this. Here are a few links that state how to stop autorun videos-

https://www.theverge.com/2017/9/15/16311310/google-chrome-autoplay-videos-january

https://www.consumerreports.org/internet/how-to-stop-videos-from-autoplaying/

https://www.nytimes.com/2017/03/20/technology/personaltech/stopping-video-autoplay-on-google-chrome.html

User Experience (or UX) will make or break a website. The only reason I could think why a site would want auto videos would be to inflate their video view statistics… which is then a false impression.

Please, site owners, do not allow videos to autoplay. It is not good UX.